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APPLICATIONS : MOBILE PROMOTIONS
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| Philip Morris & EMI--Mobile Promotions
Artistic Resources & Technology (A.R.T.) was hired to produce mobile promotion solutions for Entertainment Marketing, Inc. utilizing industrial DVD Players along with 42" Plasma Monitors and custom-designed tour cases. The primary deliverable features a fully-enclosed package which end-users setup in public places for promotions, brand-awareness, and marketing. |
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| A.R.T.'s client has over sixty (60) markets where they setup and display the DART package along with specific content on a weekly and daily basis. To best service the end-users who setup and dismantle the equipment, A.R.T. studied and analyzed their event patterns and processes. By taking these procedures into account, A.R.T. developed a solution and training program to prevent equipment damage while making the technology easy to use. | |||||||||||||||||||||||||||||||||||
| Each case or DART(TM) includes an integrated solution featuring: |
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| • Plasma Display (42" or 50") • Pioneer 7400 Industrial DVD Player • Security-Enabled DVD disc(s) • Training Video, CBT & User Manuals • Speaker Set • Ancillary Equipment |
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| By utilizing highly-noticeable wide-screen plasma monitors in public places, end-viewers are enticed by captivating content including video, animations, still-imagery, and audio depending upon the client's needs and marketing/promotional goals. On this latest project, A.R.T.'s primary objective was to help their client increase the amount of contest knowledge and visibility for nationwide promotions. From initial feedback, the DART package has indeed produced additional interest in the client promotions (as witnessed by commentary from our clients listed below): | |||||||||||||||||||||||||||||||||||
| "Set up is simple...we press play and don't have to touch it again until we break down and it packs away nicely." -Spokane, WA "We just finished a full set up, tear down and test run. It looks great!!! The training video was very helpful and it's a good thing that all of the wires are color-coded!!!! It's very cool. Thank you for your help!!!!" -Raleigh/Durham, NC "We believe the screen has helped to let the consumer know exactly what they have entered to win and just how great the prize is..." -Spokane, WA "The people that took the time to view the screen understood the promotion and prizes a lot more clearly." -Oklahoma City, OK |
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| Temporary Signage Placements Clients who need temporary signage in high-traffic locations and/or special event presentations, utilize A.R.T 's expertise from hardware sales/rentals to content management and maintenance. The DART Riser is a great solution to increase attention in empty retail spaces for realtors, property management companies, and building owners. |
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| Ventana Leases Washington State Historical Museum (Tacoma, WA) |
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